Comments on: Your personal brand: The tagline

By: Kristi

Kristi — Sat, 20 Jun 2009 10:55:53 +0000

Alex: That’s a good perspective. Anything that helps people understand what you have to offer is sure to be valuable. Thanks for reading!

By: Alex

Alex — Sat, 20 Jun 2009 08:17:37 +0000

Hi there !

Interesting article. Your tagline could be also also an answer to the question : what do you do ?

If you answer : “I’m an IT engineer” there are few chances for you to be attractive… If you say “I implement IT solutions to achive positive results !” It sounds more original… I just made this one up !

And otherwise, great wordpress theme here !

By: Kristi

Kristi — Thu, 18 Jun 2009 21:02:41 +0000

Dan: Thanks for your thoughts! It’s one of those basic tactics that many overlook. Your point about using the customer’s language is an important one… it’s all about them.

By: Dan Schawbel

Dan Schawbel — Thu, 18 Jun 2009 19:36:55 +0000

Good focus for a blog post. A tag line helps position you and by using the customers language, it appears that you can solve their problem. More people should be doing this.

By: Kristi

Kristi — Thu, 18 Jun 2009 16:50:17 +0000

Hi Mohammed! In general, a Personal Branding Statement (PBS) may be more detailed. It might include a few things that are unique and marketable about you, and might be 3-4 sentences long. A tagline would be much more focused and designed to pique interest and create an impression in just a few words. Hope this helps to clarify!

By: Mohammed

Mohammed — Thu, 18 Jun 2009 16:03:27 +0000

Hi,

Whats the difference between PBS and Tagline?

Here is mine: “Delivering realistic solutions for managing IT resources”

My website: Empowering Jobseekers Career with a Brand Identity

Thanks,