Yesterday, I bought a laptop.
The purchase wasn’t planned, although it didn’t come completely as a surprise. My previous machine had been suffering a decline for some time. So when it went completely kaput on Tuesday, I wasn’t shocked.
However, I was in a time crunch.
There were 45 things to do, and all required a functional computer. So, I had to find a workable solution quickly.
I went to Staples, because they were the only store in the area selling laptops that was open at 8 am. And while the visit started as an average retail experience, it soon became much better.
The team at Staples pulled out all the stops. They ordered a laptop for me from another store that would be there the same day. They proactively identified ways for me to save money, including discounts, rebates and coupons I wasn’t aware of. Everyone I talked to was enthusiastic and helpful, throwing off a truly positive vibe. They were patient with my questions and went above and beyond to meet my needs as a customer. I was truly impressed.
This kind of experience is actually getting more common. As retailers and other companies recognize the competitive pressures, they’re distinguishing themselves through service and relationship building. And their efforts don’t go unnoticed.
The same concept applies to us as professionals. How can you step up your game and deliver a uniquely delightful experience for those around you? How might this help with your career? Tell us in the comments!
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{ 2 comments… read them below or add one }
It’s about creating experiences worth talking about – which is extremely difficult. Applied to job seekers – be interesting. I really think that’s the key, be interesting. Look at what the other people are doing and do the exact opposite because that’s worth talking about.
Ted: Interesting is a great thing to be! If people want to continue talking to you, you just might get that next interview. And opposite can work, as long as it’s not being different for the sake of difference. Everything should be working towards a goal.