“Personal brand” sounds like something you could sit in a corner next to your office ficus. But if you’re visualizing your personal brand like your own mini Oscar statuette–a golden you that you can point to–you’re missing the point.
Many people get stuck at the beginning, thinking that they’re creating a mold for that statuette. They fret and fuss over this curve and that crease convinced it has to be exactly right or the finished product will be all wrong.
Good news: your personal brand is more like the ficus–a living, breathing, growing, evolving thing. Recognize you’re not creating the finished product, but simply planting the seed. This will make it a lot easier to get started.
Instead of striving from perfection from the get-go, strive for potential. As you build a blog, create a LinkedIn profile, cultivate a network, ask yourself: Can this grow with me? Or is this something I’ll someday have to cut away?
How can you plant the seeds of your personal brand today?
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- Executive Brand: Personal branding goes big leagues
- Your personal brand: The tagline
- Personal brand and individual experience
- 5 Questions to Help You Define Your Personal Brand
- Clarifying your message: Personal Branding Statement
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