Trust and Networking: 3 Keys to a Business Network that Works

4557105 01d99702fc Trust and Networking: 3 Keys to a Business Network that WorksNetworking for your job search is critical, because people hire people, not resumes.
More than that, they hire people that they KNOW, LIKE and TRUST.
The problem is that most of what we learn about networking for job search focuses on the KNOW.
We’re taught to go out and meet people, exchange business cards, and then…. what?
“Well, you keep in touch.”
How do you do that exactly?
The challenge — and the opportunity — is that the answer is a little different for each person you meet. But no matter what you do, the goal is the same.
Everyone has a stack of business cards of people that they’ve never talked to since, or would hardly recognize. Not everyone has a digital Rolodex of people who are interested in their success. There are three keys to making that leap, and building a relationship that will support your professional goals.

Trust that you are who you say you are

First, are you really the smart, dedicated, engaging professional that you seem to be? Or, is there a little bit of an act going on? Do you actually have the experience that you say that you have?
The foundation of this piece is authenticity — your contacts want to see enough of who you are so that they can believe what you say.

Trust that you do what you say you’ll do

If you say that you’ll call, do you? If you pledge to meet expectations, is that what happens? By making a commitment to someone, even just to follow up after you meet them, you’re entering into a contract. Your performance of that contract is what builds or destroys the relationship.
As you get to know someone better, you have the chance to enter into more complex, more meaningful, more impactful contracts. Like that you’ll behave professionally with their networking contracts. Or that you’ll perform well in a job interview if they refer you. The more that you meet these commitments, the greater the long-term opportunity.

Trust that you’re in it for more than yourself

The last person that anyone wants in their network is the needworker — the person who’s all about themselves.
As a job seeker, you typically have to put a few deposits into the trust bank before you can make a withdrawal for your own benefit. So, begin by creating value for them — valuable connections, valuable information, or just good conversation. Once the relationship consists of more than a plea for help, the person you’re talking to will be more likely to begin looking for ways to benefit you that you’d never know about.
Think of one person in your network that you’d like to know better. Brainstorm ten ways that you could build trust with that person. How can you move that relationship to the next level?
Today’s post is an excerpt from the Opportunity Funnel system, which you can learn more about for FREE here.

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