From the category archives:

personal brand

Can you build influence while telecommuting?

August 23, 2010

A manager that I know holds a high-level post in a boutique professional services firm. He insists that he sit as close to his staff as possible. For years he avoided having an office, preferring to sit in the cubes with his staff so that he could be in the mix day to day, aware [...]

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Business networking guide released – FREE

August 3, 2010

Business networking just got easier.
If you’re on the Ezine list, you’ve already got your hot little hands on this one, but for everyone else…
Business Networking Laser Guide: How to create POWERFUL First Impressions
We’ve just released the first in what will be a series of professional guides — and this one is completely free to Ezine [...]

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Executive Brand: Personal branding goes big leagues

July 12, 2010

Building an executive brand is more complex, more subtle, and easier to get off track than personal branding practitioners would have you believe. In order to cultivate a powerful executive brand — the kind that gets decision makers to take notice — you have to pick and choose personal branding strategies carefully, assembling them into [...]

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Executive cover letters: Why getting personal gets results

June 28, 2010

At the executive level, communications skills are critical to success. So when top-level job candidates use a standard, impersonal-yet-professional cover letter template, they’re leaving a potential employer with some big doubts about their strategic communications acumen.
Managers hiring for senior-level roles look for nuance throughout the recruiting process, seeking signs of high-level skills in negotiation, persuasion, [...]

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Networking barrier-busters: 4 keys to productive networking

March 23, 2010

At a recent business networking mixer, much of the after-work crowd was perched on bar stools or huddled around tables, deep in raucous conversation. It was clear that most were feeling more “mixer,” less “business.”
I caught up with a woman I met a couple of months ago, and after a short chat she introduced me [...]

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Trust and Networking: 3 Keys to a Business Network that Works

March 11, 2010

Networking for your job search is critical, because people hire people, not resumes.
More than that, they hire people that they KNOW, LIKE and TRUST.

The problem is that most of what we learn about networking for job search focuses on the KNOW.

We’re taught to go out and meet people, exchange business cards, and then…. what?

“Well, you [...]

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Olympic Dreams? Social media may be your shortest route (video)

February 16, 2010

How would you like to achieve an Olympic-level brand, without years of physical training?
In today’s social media world, it’s possible.
The Vancouver Olympics opening ceremonies delivered record ratings for NBC as the most-watched non-U.S. opening ceremonies ever with 67.5 million total viewers, with millions more watching worldwide. Prominently featured was an engaging, funny, heartfelt ode to [...]

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LinkedIn Advanced Techniques for Job Search Networking

February 15, 2010

Even LinkedIn ninjas may not be taking advantage of some of the more advanced techniques for increasing your LinkedIn impact. If your profile hasn’t been tweaked in a while, consider these advanced techniques for your LinkedIn strategy.

Drag-and-drop reordering of LinkedIn content. LinkedIn has just added the capability to move content up or down the page [...]

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Personal Brand Evolution: How to Start Your Personal Brand Today

February 11, 2010

“Personal brand” sounds like something you could sit in a corner next to your office ficus. But if you’re visualizing your personal brand like your own mini Oscar statuette–a golden you that you can point to–you’re missing the point.
Many people get stuck at the beginning, thinking that they’re creating a mold for that statuette. They [...]

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Your 5 Step Recipe for a Memorable Job Search Message

January 25, 2010

A chef makes a name by creating a unique dining experience.
Any cook worth their toque can pull off a fettucine. Just another fettucine won’t get you a write-up in the local paper, or create the kind of buzz that brings in new customers by the dozens. But a fettucine that fills the dining room, now [...]

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