From the category archives:

personal brand

Personal Branding: Sell the benefits

November 5, 2009

Are you selling your features or your benefits? In his article LinkedIn Summary: Features vs. Benefits, Jason Alba tackles the distinction. A feature is like your own set of technical specifications. In the computer world, you might see that a computer has a Core 2 Quad processor. That’s a feature. What’s the benefit? Great speeds [...]

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5 sources of market research for your personal brand

November 4, 2009

Building a successful marketing plan–whether it’s for a business or for you as a job seeker–requires the same basic steps. And in both cases, your marketing plan should be based on some solid market research. How can you sell yourself if you don’t know what they’re buying? For all of the conversation about the elements [...]

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Personal brand: Rethinking the dress code

October 29, 2009

Imagine you’re a hiring manager. You have two candidates: one is decked out in a stylish, freshly pressed business suit, with a snappy tie and shiny, professional shoes. The other is wearing fashionable blue jeans, a light sweater and a sport jacket. Which would you rather work with? It doesn’t matter. Because regardless of which [...]

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5 Keys to a Resume Summary Statement With Punch

October 19, 2009

Does your resume get read? By now you should know that your resume has to make an impact in a hurry in order to have a chance of getting read. If your lead in is a resume summary statement, it has to pack a punch in only 2-3 sentences. How can you write a resume [...]

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How does your personal branding message cut through the noise?

October 14, 2009

If you’ve ever been to a networking event, you’ve probably had an experience like this: you meet fifteen or twenty people, and exchange business cards. You have perfectly professional conversations, talking about all the important companies that you’ve worked for, and the projects that you’ve worked on. Then you go home, and you really remember [...]

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The new digital divide, or Why Twitter will change the world

October 12, 2009

A couple weeks ago I was at a small gathering of senior-level women, sharing professional experiences in a cozy living room over wine and snacks. I mentioned that I was teaching a two-hour workshop on Twitter for business. The response from one woman was not uncommon. “Two hours? On Twitter?” The class was last week, [...]

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5 Day Plan to Taking the Personal Branding Plunge

October 2, 2009

Today you can find me at the Brand Camp University blog, talking about how you can begin to build a personal brand in five days. 5 Day Plan to Taking the Personal Branding Plunge Now get started! I’ll be attending the Brand Camp University Personal Branding 2.0 Conference on October 10. Will you? See you [...]

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Your Cover Letter Sales Pitch – Copyblogger style

October 1, 2009

Yesterday, I was reading a great article from Copyblogger that talks about how to get your audience’s attention beyond the headline and carry them through the reading of the entire article. It struck me that a similar tactic could absolutely be used when writing a cover letter. Why not use your cover letter as a [...]

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Personal brand and individual experience

September 8, 2009

Today’s post comes to you via the Brand Camp U blog, where I have the honor of being an Adjunct Lecturer.  For all of you that think personal brand is about what you put on your LinkedIn profile and how you deliver your elevator speech, check this one out: Personal Brand: It’s not what YOU [...]

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Back to School Day 4: 3 Ways to Be a Resume Ninja

August 27, 2009

Today’s video in honor of Career Mastermind Week is all about the resume. Watch to find out three things that you can do today to make your resume more targeted, effective and successful.

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