Posts tagged as:

brand

Executive Brand: Personal branding goes big leagues

July 12, 2010

Building an executive brand is more complex, more subtle, and easier to get off track than personal branding practitioners would have you believe. In order to cultivate a powerful executive brand — the kind that gets decision makers to take notice — you have to pick and choose personal branding strategies carefully, assembling them into [...]

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Olympic Dreams? Social media may be your shortest route (video)

February 16, 2010

How would you like to achieve an Olympic-level brand, without years of physical training? In today’s social media world, it’s possible. The Vancouver Olympics opening ceremonies delivered record ratings for NBC as the most-watched non-U.S. opening ceremonies ever with 67.5 million total viewers, with millions more watching worldwide. Prominently featured was an engaging, funny, heartfelt [...]

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Personal Brand Evolution: How to Start Your Personal Brand Today

February 11, 2010

“Personal brand” sounds like something you could sit in a corner next to your office ficus. But if you’re visualizing your personal brand like your own mini Oscar statuette–a golden you that you can point to–you’re missing the point. Many people get stuck at the beginning, thinking that they’re creating a mold for that statuette. [...]

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Networking your way into a new city

October 16, 2009

I grew up in Michigan. It’s a beautiful state, with plenty of fresh water and natural woodlands. I lived in the Upper Peninsula for a while, where a Saturday morning’s activity might be hiking to a waterfall or a boat ride on Lake Superior. Most of my time was spent in the Detroit area, where [...]

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How does your personal branding message cut through the noise?

October 14, 2009

If you’ve ever been to a networking event, you’ve probably had an experience like this: you meet fifteen or twenty people, and exchange business cards. You have perfectly professional conversations, talking about all the important companies that you’ve worked for, and the projects that you’ve worked on. Then you go home, and you really remember [...]

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The new digital divide, or Why Twitter will change the world

October 12, 2009

A couple weeks ago I was at a small gathering of senior-level women, sharing professional experiences in a cozy living room over wine and snacks. I mentioned that I was teaching a two-hour workshop on Twitter for business. The response from one woman was not uncommon. “Two hours? On Twitter?” The class was last week, [...]

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Resume Writing: 7 phrases that kill your resume

September 2, 2009

An excellent article on copyblogger about vampire words that suck the life out of blog posts got me thinking about wishy-washy resume language. Most resumes sound like corporate lorem ipsum.  Like someone dropped buzzwords, lingo and jargon into a blender and hit puree.  What comes out is a mush of language that says something, but [...]

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5 Questions to Help You Define Your Personal Brand

August 24, 2009

It’s back to school time for kids of all ages.  Guess what?  That includes me. Today, I started school again, taking prereqs so that next academic year, I’ll be able to start my Master’s program. I was the dorky kid that liked school, but nowadays that’s okay.  As the Knowledge Economy becomes more prevalent, education [...]

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Recent presentation: Your strongest resume

July 23, 2009

For the fun of it, here are the slides from my co-presentation this past Saturday on Your Strongest Resume.  Thanks to Lynn Hazan, the other presenter and the originator of most of the content, for posting to Slideshare so I can share with all of you. NOTE:  On some systems, this loads slowly.  Not sure [...]

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Job search over 50: Unique challenges, unique opportunities

July 9, 2009

As much as my work as a career coach allows me to teach others, I’m grateful for how much I learn. Yesterday I had the privilege of having three great conversations with three different people going through job transition.  The common link: all were over 50. As we talked about their experiences, I was struck [...]

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