July 12, 2010
Building an executive brand is more complex, more subtle, and easier to get off track than personal branding practitioners would have you believe. In order to cultivate a powerful executive brand — the kind that gets decision makers to take notice — you have to pick and choose personal branding strategies carefully, assembling them into [...]
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February 11, 2010
“Personal brand” sounds like something you could sit in a corner next to your office ficus. But if you’re visualizing your personal brand like your own mini Oscar statuette–a golden you that you can point to–you’re missing the point. Many people get stuck at the beginning, thinking that they’re creating a mold for that statuette. [...]
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