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oscar statuette

Personal Brand Evolution: How to Start Your Personal Brand Today

February 11, 2010

“Personal brand” sounds like something you could sit in a corner next to your office ficus. But if you’re visualizing your personal brand like your own mini Oscar statuette–a golden you that you can point to–you’re missing the point. Many people get stuck at the beginning, thinking that they’re creating a mold for that statuette. [...]

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