Posts tagged as:

personal brand

Executive Brand: Personal branding goes big leagues

July 12, 2010

Building an executive brand is more complex, more subtle, and easier to get off track than personal branding practitioners would have you believe. In order to cultivate a powerful executive brand — the kind that gets decision makers to take notice — you have to pick and choose personal branding strategies carefully, assembling them into [...]

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Trust and Networking: 3 Keys to a Business Network that Works

March 11, 2010

Networking for your job search is critical, because people hire people, not resumes. More than that, they hire people that they KNOW, LIKE and TRUST. The problem is that most of what we learn about networking for job search focuses on the KNOW. We’re taught to go out and meet people, exchange business cards, and [...]

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Olympic Dreams? Social media may be your shortest route (video)

February 16, 2010

How would you like to achieve an Olympic-level brand, without years of physical training? In today’s social media world, it’s possible. The Vancouver Olympics opening ceremonies delivered record ratings for NBC as the most-watched non-U.S. opening ceremonies ever with 67.5 million total viewers, with millions more watching worldwide. Prominently featured was an engaging, funny, heartfelt [...]

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Personal Brand Evolution: How to Start Your Personal Brand Today

February 11, 2010

“Personal brand” sounds like something you could sit in a corner next to your office ficus. But if you’re visualizing your personal brand like your own mini Oscar statuette–a golden you that you can point to–you’re missing the point. Many people get stuck at the beginning, thinking that they’re creating a mold for that statuette. [...]

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How does your personal branding message cut through the noise?

October 14, 2009

If you’ve ever been to a networking event, you’ve probably had an experience like this: you meet fifteen or twenty people, and exchange business cards. You have perfectly professional conversations, talking about all the important companies that you’ve worked for, and the projects that you’ve worked on. Then you go home, and you really remember [...]

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The new digital divide, or Why Twitter will change the world

October 12, 2009

A couple weeks ago I was at a small gathering of senior-level women, sharing professional experiences in a cozy living room over wine and snacks. I mentioned that I was teaching a two-hour workshop on Twitter for business. The response from one woman was not uncommon. “Two hours? On Twitter?” The class was last week, [...]

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