Posts tagged as:

personal branding

Executive Brand: Personal branding goes big leagues

July 12, 2010

Building an executive brand is more complex, more subtle, and easier to get off track than personal branding practitioners would have you believe. In order to cultivate a powerful executive brand — the kind that gets decision makers to take notice — you have to pick and choose personal branding strategies carefully, assembling them into [...]

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Olympic Dreams? Social media may be your shortest route (video)

February 16, 2010

How would you like to achieve an Olympic-level brand, without years of physical training? In today’s social media world, it’s possible. The Vancouver Olympics opening ceremonies delivered record ratings for NBC as the most-watched non-U.S. opening ceremonies ever with 67.5 million total viewers, with millions more watching worldwide. Prominently featured was an engaging, funny, heartfelt [...]

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Personal Brand Evolution: How to Start Your Personal Brand Today

February 11, 2010

“Personal brand” sounds like something you could sit in a corner next to your office ficus. But if you’re visualizing your personal brand like your own mini Oscar statuette–a golden you that you can point to–you’re missing the point. Many people get stuck at the beginning, thinking that they’re creating a mold for that statuette. [...]

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